房地產(chǎn)員工高流失率成因及對(duì)策研究--以xx公司置業(yè)顧問(wèn)為例

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摘 要
隨著中國(guó)經(jīng)濟(jì)的高速發(fā)展以及城市化進(jìn)程的不斷深入，商品住房需求量很大，房地產(chǎn)市場(chǎng)發(fā)展迅速。而為了抑制房?jī)r(jià)過(guò)快增長(zhǎng)，整頓房地產(chǎn)市場(chǎng)，政府不斷采取措施對(duì)房地產(chǎn)行業(yè)進(jìn)行宏觀調(diào)控，導(dǎo)致置業(yè)顧問(wèn)競(jìng)爭(zhēng)日益激烈，置業(yè)顧問(wèn)的流失已達(dá)到一個(gè)相當(dāng)高的程度。置業(yè)顧問(wèn)高比例的流失極大地影響了房地產(chǎn)企業(yè)的經(jīng)營(yíng)。如果不加以控制，置業(yè)顧問(wèn)流失最終將影響房地產(chǎn)企業(yè)持續(xù)發(fā)展的潛力和競(jìng)爭(zhēng)力?？梢哉f(shuō)，如何吸引并留住優(yōu)秀置業(yè)顧問(wèn)將決定房地產(chǎn)企業(yè)是否能在激烈的市場(chǎng)競(jìng)爭(zhēng)中抓住機(jī)遇，并最終贏得長(zhǎng)遠(yuǎn)發(fā)展。
本論文以中xx公司置業(yè)顧問(wèn)為研究對(duì)象，致力于結(jié)合實(shí)際情況，探討房地產(chǎn)企業(yè)置業(yè)顧問(wèn)高流失率的原因，以期找出降低員工流失率的方法。最后實(shí)現(xiàn)減少公司因員工流失造成的各項(xiàng)損失，為企業(yè)創(chuàng)造更多價(jià)值的目標(biāo)。

關(guān)鍵詞：房地產(chǎn)企業(yè) 員工流失 應(yīng)對(duì)策略


Abstract

With China's rapid economic development and the deepening of the process of urbanization, commodity housing is in great demand and the real estate market is growing rapidly. In order to curb the excessive growth of the real estate market consolidation, the government continued to take measures to carry out macro-control of the real estate industry, resulting in an increasingly competitive property consultant. Loss of property consultant has reached a very high level. A high proportion of the loss of property consultant has greatly affected the operation of the real estate business. If not controlled, the loss of property consultant will ultimately affect the real estate business potential and competitiveness of sustainable development. It can be said, how to attract and retain the best real estate property consultant will determine the ability of the business to seize opportunities in the fierce market competition, and ultimately win the long-term development.
The paper in which property consultants in the Zhongguang Real Estate Group Nanjing Branch are the research object, is committed to combining the actual situation, to explore the causes of real estate company property consultants high turnover rate and find out which way to reduce staff turnover. Finally, the company achieve a reduction of the loss of property consultants due to staff turnover and the goal of creating more value for the enterprise.

Key Words： real estate enterprise employee turnover strategies

目 錄
第1章 緒 論 1
1.1研究的背景和意義 1
1.2國(guó)內(nèi)外研究綜述 1
第2章 員工流動(dòng)相關(guān)理論 2
2.1勒溫場(chǎng)論 2
2.2馬奇和西蒙模型及其深化拓展 2
第3章 xx集團(tuán)置業(yè)顧問(wèn)的流失現(xiàn)狀 3
3.1 企業(yè)背景介紹 3
3.2 xx集團(tuán)置業(yè)顧問(wèn)的流失現(xiàn)狀 3
第4章 置業(yè)顧問(wèn)流失對(duì)xx置業(yè)的經(jīng)營(yíng)影響 5
4.1積極的影響 5
4.2消極的影響 5
4.2.1顯性危害 6
4.2.2隱性危害 8
第5章 xx置業(yè)集團(tuán)置業(yè)顧問(wèn)的流失原因調(diào)查 9
5.1置業(yè)顧問(wèn)流失問(wèn)卷調(diào)查 13
5.2置業(yè)顧問(wèn)流失的企業(yè)內(nèi)部因素、政策以及個(gè)人因素 13
5.2.1xx集團(tuán)南京公司的內(nèi)部原因 13
5.2.2置業(yè)顧問(wèn)流失的個(gè)人原因和政策因素 15
第6章 xx置業(yè)集團(tuán)置業(yè)顧問(wèn)高流失率的解決對(duì)策 16
6.1企業(yè)內(nèi)部因素的解決措施 16
6.2置業(yè)顧問(wèn)流失外部因素的解決措施 20
結(jié) 束 語(yǔ) 21
致 謝 22
參考文獻(xiàn) 23
附 錄 24