Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
Online advertising is an emerging advertising media, from 1997 China online advertising was born, online advertising development is rapid, paid search advertising become network advertisement new growth point. Compared with the similar foreign market, China's network advertisement market is still behind many, but the market has great potential. Form and creative backward, advertising regulatory basic lack, China's online advertising market existing main problems. Later, Chinese online advertising to "two-way interaction" the direction of development, meanwhile, and traditional media integration will further strengthen.
After data access network advertisement, learned some basic knowledge, grasps the network advertisement, situation and development trend of the network advertisement is the development trend of stud. This paper points out the Chinese Internet advertising the problems and proposes the perfecting of net ads scientific management method. Through chart to China Internet advertising status and developing trends are analyzed and


網絡廣告是發(fā)布在英特網和萬維網上,為了吸引顧客提供市場信息的一種促銷形式。網絡廣告的例子包括相關的廣告在搜索引擎結果頁，橫幅廣告，富媒體廣告，社會網絡廣告，在線分類廣告，廣告網絡，包括電子垃圾郵件的電子郵件營銷。
網絡廣告是新興的廣告媒體，從1997年中國網絡廣告誕生，網絡廣告發(fā)展迅速，付費搜索廣告成為網絡廣告新的增長點。與國外同類市場相比，中國網絡廣告市場依然落后不少，但市場潛力巨大。形式和創(chuàng)意落后，廣告監(jiān)管基本缺失，是中國網絡廣告市場存在的主要問題。以后，中國網絡廣告將向“雙向互動”的方向發(fā)展，同時，與傳統(tǒng)媒體的融合將進一步加強。
經過查閱資料，了解了網絡廣告的一些基本常識，掌握了網絡廣告的現(xiàn)狀和發(fā)展趨勢，網絡廣告的發(fā)展趨勢是銳不可擋的。本論文指出了中國網絡廣告中存在的問題，提出了完善對網絡廣告科學化管理的方法。通過圖表對中國網絡廣告的現(xiàn)狀及發(fā)展趨勢做了分析和總結。通過分析中國網絡廣告的市場特征，中國網絡廣告的現(xiàn)狀，及存在的一些問題，解決問題的一些見解。網絡廣告的發(fā)展形勢不可阻擋，是現(xiàn)代廣告的繼承和發(fā)展，成為新興的廣告媒體。
與傳統(tǒng)廣告相比的競爭優(yōu)勢：
網絡廣告的一個主要優(yōu)點就是即時信息和內容發(fā)布，并且不受地域或時間的