摘 要

隨著回歸大自然潮流的興起，天然植物藥在全球日益受到關(guān)注。中醫(yī)以其獨(dú)特的科學(xué)理論體系和特有的治療效，被世界上越來(lái)越多的人們所接受。而中藥因其源自天然，成本較低，且副作用小而日益受到世界各國(guó)的關(guān)注。作為中藥發(fā)源地的中國(guó)，中藥資源開發(fā)利用的歷史長(zhǎng)達(dá)幾千年。然而面對(duì)日益擴(kuò)大的國(guó)際市場(chǎng)，中國(guó)中藥的出口狀況并不能讓人滿意，國(guó)際市場(chǎng)的占有率和競(jìng)爭(zhēng)力遠(yuǎn)遠(yuǎn)不及日本、韓國(guó)等國(guó)家，這種狀況不能不令國(guó)人大失所望。本文在分析了我國(guó)中藥產(chǎn)品出口所具有的優(yōu)勢(shì)和當(dāng)前的出口現(xiàn)狀的基礎(chǔ)上，認(rèn)為當(dāng)前出口現(xiàn)狀不盡如人意的主要原因是我國(guó)中藥出口產(chǎn)品的質(zhì)量不穩(wěn)定，中藥產(chǎn)品的包裝不規(guī)范及貿(mào)易壁壘的限制等，因此要改變這種狀況，推動(dòng)我國(guó)中藥出口的發(fā)展，就必須從加大科技投入，提高出口產(chǎn)品質(zhì)量，改進(jìn)出口產(chǎn)品包裝等方面入手，不斷提高中藥出口產(chǎn)品的科技含量和品質(zhì)，使我國(guó)的中藥產(chǎn)品在國(guó)際市場(chǎng)的競(jìng)爭(zhēng)力不斷增強(qiáng)，同時(shí)，通過(guò)內(nèi)外聯(lián)動(dòng)，打破某些國(guó)家的貿(mào)易壁壘，為中藥產(chǎn)品的出口創(chuàng)造良好的外部環(huán)境。
　　　
【關(guān)鍵詞】中藥 質(zhì)量標(biāo)準(zhǔn) 貿(mào)易壁壘 知識(shí)產(chǎn)權(quán)
　　　
Abstract

With the tide of returning back to the nature, the natural plant medicine gets more and more attention around the world. The traditional Chinese medical science has been accepted by more and more people because of its special scientific theories and unique therapeutic effect. The traditional Chinese medicine costs less and has little side effect as it sources from the nature, so it has been concerned by all the countries on the earth. China, as the original country of traditional Chinese medicine, has a history of development and usage of traditional Chinese medical resource as long as thousands of years. However, facing to the broad international market, the export situation of traditional Chinese medicine in China is not satisfying. The market competitive capacity is far inferior to Japan and South Korea, which makes the Chinese disappointed. This paper analyses the advantages in the export of traditional Chinese medicine of our country and shows the export satiation by now. The author thinks that the unstable quality，questionable packing and limit from the trade barriers are main reasons to the unsatisfied export situation. Only in controlling the quality of the product, improving the packing, breaking the trade barriers and protecting the intellectual property, can we improve the export situation of traditional Chinese medicine.

【Key Words】traditional Chinese medicine quality standard trade barriers intellectual property
　　　
目 錄

引言 2
1 中藥的概念及中藥國(guó)際市場(chǎng)前景展望 2
1.1中藥的概念 2
1.2 中藥國(guó)際市場(chǎng)前景展望 2
2 我國(guó)中藥出口的優(yōu)勢(shì) 3
2.1悠久的歷史文化 3
2.2豐富的藥材資源 3
2.3 充實(shí)的勞動(dòng)力資源 3
3 我國(guó)中藥出口面臨的問(wèn)題 4
3.1中藥出口規(guī)模較小 4
3.2中藥出口產(chǎn)品結(jié)構(gòu)不合理 4
3.3中藥出口產(chǎn)品科技含量不高 5
4 影響我國(guó)中藥出口的因素 5
4.1中藥出口產(chǎn)品的質(zhì)量不穩(wěn)定 5
4.2中藥出口產(chǎn)品包裝不規(guī)范 5
4.3貿(mào)易壁壘的限制 6
4．4科研實(shí)力較弱 7
5 改善我國(guó)中藥出口現(xiàn)狀的對(duì)策 8
5.1加強(qiáng)質(zhì)量管理，提高產(chǎn)品質(zhì)量 8
5.2改進(jìn)產(chǎn)品包裝，適應(yīng)市場(chǎng)需要 8
5.3內(nèi)外齊動(dòng)，打破貿(mào)易壁壘 9
5.4加大科研投入，重視知識(shí)產(chǎn)權(quán)保護(hù) 9
結(jié)束語(yǔ) 9
參考文獻(xiàn) 11
致 謝 12