摘 要

　　　近幾年興起的旅游電子商務是旅游經濟的一種新態(tài)勢。西部地區(qū)豐富的自然景觀和民族文化特色構成了世界級的旅游資源，這是西部發(fā)展的優(yōu)勢所在。因此，為西部旅游的發(fā)展發(fā)揮橋梁紐帶作用，成為電子商務發(fā)展的一個重要的使命。
　　　本文通過分析西部旅游電子商務的發(fā)展現(xiàn)狀和前景，嘗試提出西部旅游企業(yè)的網(wǎng)絡營銷策略定位。首先介紹旅游電子商務國內外發(fā)展狀況，并概括旅游電子商務的概念；列舉西部旅游網(wǎng)站的主要類型，針對這些網(wǎng)站存在的問題，提出幾點改進建議；在此基礎上，結合九寨溝旅游旅游電子商務網(wǎng)成功運作的案例,重點對西部旅游產品進行網(wǎng)絡營銷提出幾點組合策略，希望能給予西部旅游產品或項目的推廣提供一些有建設性的幫助。
　　　
【關鍵詞】西部旅游 旅游電子商務 網(wǎng)絡營銷
















Abstract

　　　In recent years the Electronic Traveling Commerce is one kind of new economical situation. The rich natural landscape and the national culture characteristic in west part of china constitute world-class traveling resources; this is the superiority for west part development. Therefore, developing display bridge link function travels for the west area economics is which one important mission of Electronic-commerce.
　　　This thesis analyzes the developing situation and prospect of the west area E-traveling, and attempts propose the E-marketing strategies and localization for the west travel enterprises. First, it introduce the development of E-traveling at home and abroad, summarize the E-traveling’s concept; second, it introduce the mainly website types in west area, point out these websites existence problems, and put forward several improving proposals; based on that, the key point of this thesis is to propose several combinations strategies for the western travelling product, combing analyzes successful E-marketing case of JiuZhaiGou, hoping it could provide the constructive help to the traveling product and promotion for west part.
　　　
【Key word】West Traveling；Electronic Traveling Commerce；E-marketing