中小企業(yè)網站建設

全文50頁 約21000字 論述翔實

摘要
如今，互連網對企業(yè)來說已經不再是新鮮的事物了，大多數的企業(yè)都已經建立了自己的網站。隨著互連網的快速發(fā)展，網路已成為人們生活的一部分。電子商務、網路行銷已不在只是被炒做的概念，人們對其的認識也在深入。
不僅僅是大企業(yè)需要網站來開展電子商務，中小企業(yè)一樣也迫切需要自己的企業(yè)網站用以實現宣傳和聯系客戶等許多傳統(tǒng)媒介無法完成的目標。本人這次為上海智威貿易有限公司建立企業(yè)網站，從前期的準備和調查到資料的搜集整理，網頁的制作，網站的上傳經歷了一個多月的時間，深刻體會到網站的建設要有系統(tǒng)的理論指導。搭建網站模型需要各方面的資訊，而如何在網頁上正確明晰地表達企業(yè)的資訊，使企業(yè)達到建站的目的，對建設好企業(yè)網站是有非常大的意義的?？梢哉f，有正確的建站思路再配合下文所講的具有普遍性的建站原理才能創(chuàng)造出真正的企業(yè)網站，而不是只在技術上苦苦追求完美，堆砌出華麗卻沒有實際意義的工藝品。
本文分析了我國傳統(tǒng)企業(yè)上網概況，提出將網路行銷分為兩類。并從市場行銷的角度、從消費者的利益出發(fā)，探討傳統(tǒng)企業(yè)網站建設的各種帶有普遍性的原則及標準。本文將企業(yè)網站的建設分為八個方面：一、網站定位,主要強調網站應有明確的建站目的和目標訪問群體；二、網站介面，探討網站建設的藝術；三、網站導航，飆網的指南針；四、網站資訊，網站資訊才是最重要的；五、網站互動，介紹企業(yè)如何通過網路與消費者展開富有意義的交流；六、網站推廣，重在提高網站的知名度和美譽度；七、網站品質，企業(yè)開展網路行銷的評估方法；八、網站維護，不斷的更新維護是企業(yè)網站生命的源泉。在此框架之下，對每一方面的具體標準進行細化，并且理論聯系實際,為上海智威貿易有限公司建設了企業(yè)網站.
新的技術總是帶來新的機遇。企業(yè)迫切需要充分利用網路,加速培養(yǎng)自身的學習能力,捕捉市場變化的機遇,積極吸取新知識并制定相應的戰(zhàn)略,重組資源,調整自己的行動。這樣企業(yè)才能應變靈活,不斷提高競爭優(yōu)勢。

關鍵字：網路行銷、電子商務、企業(yè)網站

Abstract
Nowadays, Internet is not a novel thing again for enterprise, Most enterprises have already set up one's own websites. With the fast development of Internet, the network has already become a part of people's life. E-commerce,, network marketing yet in fry into concept that do just, people' s understanding to its deepen too.
Not merely it is big enterprises that need websites to launch e- commerce, Small and medium-sized enterprises the same to need one's own enterprise website in order to realize and propagate and get in touch with customer a lot of traditional goal that media can't finish urgently too. I built enterprise's websites intelligently for Shanghai ZHIWEI CO.,LTD this time, Preparation and investigate collection to get materials put in order, making of webpage of issue in the past, To upload and go through one time for one month website, realize deeply that there should be systematic theoretical directions in the construction of websites. Put up website model need of various fields information, and how be correct to express the information of enterprises distinctly on webpage, Make enterprise achieve the goal of building a station, to build well enterprise website have big meaning very. We can say , have building a station train of thought cooperate with what the ensuing chapters speak have to build a station the principle creates real enterprise　websites universality correct, Pursue perfect earnestly at technology only , pile up and appear magnificent to have actual handicraft of meaning.
This text analyse of our country traditional enterprise Net surfing general situation, propose dividing the marketing of the network into two kinds. And in terms of marketing, proceed from consumers' interests, probe into traditional enterprise various kinds of principles and standards with universality of website construction. This text divides the construction of enterprise's websites into eight respects: First, website make a reservation, emphasize website due building a station purpose and goal visit the colony clear mainly; Second, website interface, probe into art of website construction; Third, guidance to website, the compass surfing the Internet; Fourth, website's information, website's information is the most important; Fifth, website interdynamic, recommend how launch the significant exchange through the network and consumer enterprise; Sixth, websites popularize , focus on improving the popularity of websites and good reputation degree; Seventh, website's quality, enterprises launch the marketing assessment method of the network; Eighth, website maintain, constant renewal it maintains to be source of life, website of enterprise．Under frame this, go on to every concrete standard of one side thinningly, and the combination of thoery and practice, has built enterprise's websites intelligently for Shanghai ZHIWEI CO.,LTD.
New technology is to bring the new opportunity. Enterprises need fully utilizing the network urgently, train one's own learning ability with higher speed, Catch the opportunity of turn of the market, draw new knowledge and make corresponding strategy actively, Recombinate resources, adjust one's own action. In this way enterprises could meet an emergency flexibly , improve the competition advantage constantly. Keyword: Marketing of the network, e-commerce, enterprise's website


KEY WORDS：On-lineMarketing，Cybermarketing，Electronic Commerce，Website of Enterprise

部分參考文獻

10. 陳萬壽,《電子商務理論與實踐》, 人民郵電出版社,2002年,P85-110
11. 肖萍 ,王超學,《電子商務網站設計與管理》, 東南大學出版社,2001年,P1-59
12. 苗郁,《電子商務:操作與實例》,遼寧科學技術出版社,2002年,P13-49
13. 陰雙喜, 何佳訊, 王磊,《網路行銷基礎》, 復旦大學出版社, 2002年,P110-131 P320-343