中小企業(yè)網(wǎng)站建設(shè)

全文50頁 約21000字 論述翔實(shí)

摘要
如今，互連網(wǎng)對企業(yè)來說已經(jīng)不再是新鮮的事物了，大多數(shù)的企業(yè)都已經(jīng)建立了自己的網(wǎng)站。隨著互連網(wǎng)的快速發(fā)展，網(wǎng)路已成為人們生活的一部分。電子商務(wù)、網(wǎng)路行銷已不在只是被炒做的概念，人們對其的認(rèn)識(shí)也在深入。
不僅僅是大企業(yè)需要網(wǎng)站來開展電子商務(wù)，中小企業(yè)一樣也迫切需要自己的企業(yè)網(wǎng)站用以實(shí)現(xiàn)宣傳和聯(lián)系客戶等許多傳統(tǒng)媒介無法完成的目標(biāo)。本人這次為上海智威貿(mào)易有限公司建立企業(yè)網(wǎng)站，從前期的準(zhǔn)備和調(diào)查到資料的搜集整理，網(wǎng)頁的制作，網(wǎng)站的上傳經(jīng)歷了一個(gè)多月的時(shí)間，深刻體會(huì)到網(wǎng)站的建設(shè)要有系統(tǒng)的理論指導(dǎo)。搭建網(wǎng)站模型需要各方面的資訊，而如何在網(wǎng)頁上正確明晰地表達(dá)企業(yè)的資訊，使企業(yè)達(dá)到建站的目的，對建設(shè)好企業(yè)網(wǎng)站是有非常大的意義的?？梢哉f，有正確的建站思路再配合下文所講的具有普遍性的建站原理才能創(chuàng)造出真正的企業(yè)網(wǎng)站，而不是只在技術(shù)上苦苦追求完美，堆砌出華麗卻沒有實(shí)際意義的工藝品。
本文分析了我國傳統(tǒng)企業(yè)上網(wǎng)概況，提出將網(wǎng)路行銷分為兩類。并從市場行銷的角度、從消費(fèi)者的利益出發(fā)，探討傳統(tǒng)企業(yè)網(wǎng)站建設(shè)的各種帶有普遍性的原則及標(biāo)準(zhǔn)。本文將企業(yè)網(wǎng)站的建設(shè)分為八個(gè)方面：一、網(wǎng)站定位,主要強(qiáng)調(diào)網(wǎng)站應(yīng)有明確的建站目的和目標(biāo)訪問群體；二、網(wǎng)站介面，探討網(wǎng)站建設(shè)的藝術(shù)；三、網(wǎng)站導(dǎo)航，飆網(wǎng)的指南針；四、網(wǎng)站資訊，網(wǎng)站資訊才是最重要的；五、網(wǎng)站互動(dòng)，介紹企業(yè)如何通過網(wǎng)路與消費(fèi)者展開富有意義的交流；六、網(wǎng)站推廣，重在提高網(wǎng)站的知名度和美譽(yù)度；七、網(wǎng)站品質(zhì)，企業(yè)開展網(wǎng)路行銷的評(píng)估方法；八、網(wǎng)站維護(hù)，不斷的更新維護(hù)是企業(yè)網(wǎng)站生命的源泉。在此框架之下，對每一方面的具體標(biāo)準(zhǔn)進(jìn)行細(xì)化，并且理論聯(lián)系實(shí)際,為上海智威貿(mào)易有限公司建設(shè)了企業(yè)網(wǎng)站.
新的技術(shù)總是帶來新的機(jī)遇。企業(yè)迫切需要充分利用網(wǎng)路,加速培養(yǎng)自身的學(xué)習(xí)能力,捕捉市場變化的機(jī)遇,積極吸取新知識(shí)并制定相應(yīng)的戰(zhàn)略,重組資源,調(diào)整自己的行動(dòng)。這樣企業(yè)才能應(yīng)變靈活,不斷提高競爭優(yōu)勢。

關(guān)鍵字：網(wǎng)路行銷、電子商務(wù)、企業(yè)網(wǎng)站

Abstract
Nowadays, Internet is not a novel thing again for enterprise, Most enterprises have already set up one's own websites. With the fast development of Internet, the network has already become a part of people's life. E-commerce,, network marketing yet in fry into concept that do just, people' s understanding to its deepen too.
Not merely it is big enterprises that need websites to launch e- commerce, Small and medium-sized enterprises the same to need one's own enterprise website in order to realize and propagate and get in touch with customer a lot of traditional goal that media can't finish urgently too. I built enterprise's websites intelligently for Shanghai ZHIWEI CO.,LTD this time, Preparation and investigate collection to get materials put in order, making of webpage of issue in the past, To upload and go through one time for one month website, realize deeply that there should be systematic theoretical directions in the construction of websites. Put up website model need of various fields information, and how be correct to express the information of enterprises distinctly on webpage, Make enterprise achieve the goal of building a station, to build well enterprise website have big meaning very. We can say , have building a station train of thought cooperate with what the ensuing chapters speak have to build a station the principle creates real enterprise　websites universality correct, Pursue perfect earnestly at technology only , pile up and appear magnificent to have actual handicraft of meaning.
This text analyse of our country traditional enterprise Net surfing general situation, propose dividing the marketing of the network into two kinds. And in terms of marketing, proceed from consumers' interests, probe into traditional enterprise various kinds of principles and standards with universality of website construction. This text divides the construction of enterprise's websites into eight respects: First, website make a reservation, emphasize website due building a station purpose and goal visit the colony clear mainly; Second, website interface, probe into art of website construction; Third, guidance to website, the compass surfing the Internet; Fourth, website's information, website's information is the most important; Fifth, website interdynamic, recommend how launch the significant exchange through the network and consumer enterprise; Sixth, websites popularize , focus on improving the popularity of websites and good reputation degree; Seventh, website's quality, enterprises launch the marketing assessment method of the network; Eighth, website maintain, constant renewal it maintains to be source of life, website of enterprise．Under frame this, go on to every concrete standard of one side thinningly, and the combination of thoery and practice, has built enterprise's websites intelligently for Shanghai ZHIWEI CO.,LTD.
New technology is to bring the new opportunity. Enterprises need fully utilizing the network urgently, train one's own learning ability with higher speed, Catch the opportunity of turn of the market, draw new knowledge and make corresponding strategy actively, Recombinate resources, adjust one's own action. In this way enterprises could meet an emergency flexibly , improve the competition advantage constantly. Keyword: Marketing of the network, e-commerce, enterprise's website


KEY WORDS：On-lineMarketing，Cybermarketing，Electronic Commerce，Website of Enterprise

部分參考文獻(xiàn)

10. 陳萬壽,《電子商務(wù)理論與實(shí)踐》, 人民郵電出版社,2002年,P85-110
11. 肖萍 ,王超學(xué),《電子商務(wù)網(wǎng)站設(shè)計(jì)與管理》, 東南大學(xué)出版社,2001年,P1-59
12. 苗郁,《電子商務(wù):操作與實(shí)例》,遼寧科學(xué)技術(shù)出版社,2002年,P13-49
13. 陰雙喜, 何佳訊, 王磊,《網(wǎng)路行銷基礎(chǔ)》, 復(fù)旦大學(xué)出版社, 2002年,P110-131 P320-343