目 錄
第一部分 項(xiàng)目概況 ............................................................................................................................ 1 一、基本情況 ...................................................................................................................................... 1 二、項(xiàng)目現(xiàn)狀 ...................................................................................................................................... 2 三、項(xiàng)目規(guī)劃技術(shù)指標(biāo) ...................................................................................................................... 3 四、項(xiàng)目綜合定位 .............................................................................................................................. 5 五、周邊配套設(shè)施 .............................................................................................................................. 5 六、項(xiàng)目周邊環(huán)境 .............................................................................................................................. 5 七、大市政配套 .................................................................................................................................. 5 第二部分?項(xiàng)目出讓條件 ...................................................................................................................... 6 一、出讓方式及報名條件 .................................................................................................................. 6 二、出讓底價及付款方式 .................................................................................................................. 6 第三部分 投資環(huán)境分析 ........................................................................................................................ 6 一、柳州市簡況 .................................................................................................................................. 6 二、柳州城區(qū)規(guī)劃簡介 ...................................................................................................................... 8 三、柳州經(jīng)濟(jì)發(fā)展分析 .................................................................................................................... 10 第四部分?市場分析 ............................................................................................................................ 13 一、柳州市房地產(chǎn)市場概況 ............................................................................................................ 13 二、區(qū)域內(nèi)住宅市場情況 ................................................................................................................ 15 三?整體市場對本案的重大影響 .................................................................................................... 18 四、住宅部分SWOT分析 .................................................................................................................. 18 五、區(qū)域市場目標(biāo)客層研究和市場定位 ........................................................................................ 19 六、產(chǎn)品定位、價格定位及建議 .................................................................................................... 20 第五部分?規(guī)劃設(shè)計(jì)初步分析 ............................................................................................................ 21 一、規(guī)劃設(shè)計(jì)的可行性分析 ............................................................................................................ 21 二、規(guī)劃設(shè)計(jì)的初步概念 ................................................................................................................ 21 第六部分?工程及銷售計(jì)劃 ................................................................................................................ 22 一、工程開發(fā)計(jì)劃 ............................................................................................................................ 22 二、項(xiàng)目開發(fā)報建節(jié)點(diǎn)計(jì)劃 ............................................................................................................ 22 三、銷售計(jì)劃 .................................................................................................................................... 23 四、項(xiàng)目銷售及資金回款計(jì)劃 ........................................................................................................ 24 第七部分?項(xiàng)目投資估算和資金籌措計(jì)劃 ........................................................................................ 25 一、投資估算 .................................................................................................................................... 25 第八部分?項(xiàng)目財(cái)務(wù)分析 .................................................................................................................... 30 一、 成本利潤分析 ....................................................................................................................... 30 二、現(xiàn)金流量分析 ............................................................................................................................ 30 第九部分?風(fēng)險分析 ........