摘 要
本文從零售企業(yè)產(chǎn)業(yè)價(jià)值鏈分析入手，在認(rèn)真分析現(xiàn)代賣場(chǎng)采購、內(nèi)部
運(yùn)營(yíng)、銷售等行為動(dòng)因的基礎(chǔ)上，在采購策略制定與執(zhí)行效果和銷售策略制
定與執(zhí)行效果及其對(duì)整個(gè)企業(yè)價(jià)值鏈實(shí)現(xiàn)過程中所起作用的層面上對(duì)國內(nèi)企
業(yè)與國際領(lǐng)先企業(yè)之間的區(qū)別作了詳細(xì)的比較。
在認(rèn)真分析現(xiàn)代賣場(chǎng)價(jià)值鏈的基礎(chǔ)上，詳盡準(zhǔn)確闡述了滿足市場(chǎng)競(jìng)爭(zhēng)要
求、符合零售企業(yè)未來發(fā)展趨勢(shì)的以現(xiàn)代賣場(chǎng)為核心的全程供應(yīng)鏈的特點(diǎn)與
設(shè)計(jì)原則，以此為依據(jù)運(yùn)用平衡性分析理論構(gòu)建出以現(xiàn)代賣場(chǎng)為核心的全程
供應(yīng)鏈。
通過對(duì)全程供應(yīng)鏈的公平性分析，建立全程供應(yīng)鏈各節(jié)點(diǎn)之間合作博弈
模型，并以此為基礎(chǔ)詳細(xì)分析了現(xiàn)代賣場(chǎng)經(jīng)營(yíng)過程中各參與方與經(jīng)營(yíng)者之間
的關(guān)系，進(jìn)而提出基于公平性的全程供應(yīng)鏈一體化解決對(duì)策。
以實(shí)現(xiàn)以現(xiàn)代賣場(chǎng)為核心的全程供應(yīng)鏈一體化為基礎(chǔ)，著重針對(duì)現(xiàn)代賣
場(chǎng)的采購與銷售環(huán)節(jié)作深入的研究與探討。在進(jìn)行現(xiàn)代賣場(chǎng)傳統(tǒng)采購與銷售
策略和運(yùn)作模式分析之后，運(yùn)用動(dòng)態(tài)規(guī)劃方法和神經(jīng)網(wǎng)絡(luò)建立相應(yīng)的滿足市
場(chǎng)競(jìng)爭(zhēng)要求、符合未來發(fā)展趨勢(shì)的策略制定模型。運(yùn)用遺傳算法對(duì)該模型的
求解過程作認(rèn)真詳細(xì)的描述，并以此為依據(jù)詳細(xì)闡述了相應(yīng)的采購與銷售策
略和解決對(duì)策。
在進(jìn)行詳細(xì)的理論探討分析之后，認(rèn)真制定出現(xiàn)代賣場(chǎng)采購與銷售策略，
并結(jié)合案例對(duì)實(shí)際應(yīng)用作詳細(xì)分析。
關(guān)鍵詞:產(chǎn)業(yè)價(jià)值鏈;全程供應(yīng)鏈;公平性分析;遺傳算法。
第1章緒論······························································
1.1問題提出···················································
1.2國內(nèi)外現(xiàn)狀···················································
1.2.1國內(nèi)現(xiàn)狀············································
1.2.2國外現(xiàn)狀············································
第2章現(xiàn)代賣場(chǎng)價(jià)值鏈分析················...······················
2.1產(chǎn)業(yè)價(jià)值鏈與微笑曲線···································
2.2采購價(jià)值鏈分析············································
2.2.1國內(nèi)傳統(tǒng)采購模式································
2·2·2現(xiàn)代采購模式·······································
2.2.3國內(nèi)傳統(tǒng)采購模式與現(xiàn)代采購模式比較·····
2·3銷售價(jià)值鏈分析············································
2.3.1我國傳統(tǒng)銷售價(jià)值鏈特點(diǎn)························
2.3.2現(xiàn)代銷售價(jià)值鏈特點(diǎn)·····························
2.4現(xiàn)代賣場(chǎng)價(jià)值鏈評(píng)估·······································
第3章現(xiàn)代賣場(chǎng)全程供應(yīng)鏈設(shè)計(jì)及其公平性分析············
3.1現(xiàn)代賣場(chǎng)全程供應(yīng)鏈設(shè)計(jì)·································
3.Ll現(xiàn)代供應(yīng)鏈的特點(diǎn)·······························
3.1.2現(xiàn)代賣場(chǎng)供應(yīng)鏈設(shè)計(jì)·······························
3.1.2現(xiàn)代賣場(chǎng)供應(yīng)鏈說明······························
3.2現(xiàn)代賣場(chǎng)全程供應(yīng)鏈公平性分析························
3.2.1各鏈節(jié)間的公平性分析···························
3.2.2鏈節(jié)內(nèi)的公平性分析······························
3.3基于公平性下的現(xiàn)代賣場(chǎng)供應(yīng)鏈一體化對(duì)策·······
第4章現(xiàn)代賣場(chǎng)采購策略設(shè)計(jì)與分析···························
4.1傳統(tǒng)的采購策略及供應(yīng)商選擇模型············……”
4.1.1傳統(tǒng)采購策略·····································
4.1.2傳統(tǒng)的供應(yīng)商選擇······························
4.2現(xiàn)代賣場(chǎng)采購策略及供應(yīng)商選擇模型··················
4.2.1現(xiàn)代賣場(chǎng)采購與消費(fèi)者購買分析················
4.2.2模型設(shè)想與建構(gòu)····································
4.2.3模型求解及其優(yōu)化·································
4.2.4模型分析·············································
4.3采購對(duì)策······················································
第5章現(xiàn)代賣場(chǎng)銷售策略設(shè)計(jì)與分析···························
5.1現(xiàn)代賣場(chǎng)銷售策略設(shè)計(jì)角度分析························
5.2銷售決策······························，·······················
5.2.1目標(biāo)市場(chǎng)決策····································
5.2.2貨色搭配決策·······································
5.2.3服務(wù)與購買氣氛決策······························
5.2.4價(jià)格決策..